Description
Credit Hours: 3
Today???s medical group practices are continually faced with change ??? change in reimbursement; change in financial and organizational oversight; change in leadership; and change in policies, regulations, and standards; as well as change in the health care needs and wants of the populations served. To survive in this turbulent environment in health care, medical practice executives must be adaptable. Strategic planning allows the practice to change direction in a quick and coordinated fashion. Strategic planning provides powerful tools that can help medical group practices achieve goals and objectives on a continuous basis, especially as they relate to a rapidly changing, dynamic environment. Successful medical practice executives understand the value of embracing strategic planning and marketing, rather than merely reacting to their environments.